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Business Signage: Why Lighting Matters

As a business owner, one important aspect that you should never overlook is your signage. A well-designed sign can attract customers and leave a lasting impression on them. However, not all signs are created equally, and there is one crucial element that can make a big difference: lighting. Our team at All-Right Sign is here to explain why lighting matters in business signage. Call us to learn more about maintaining and installing your sign. 

  1. Visibility

The most critical reason why lighting matters in business signage is visibility. Backlit signs can help your store or business stand out even at night or in areas with low visibility. Bright, well-designed illuminated signs can catch the attention of potential customers and make your business easy to find. This is especially important if your store is located in a busy, crowded area where pedestrians and drivers are constantly passing by.

  1. Branding

Lighting can also help reinforce your brand image. Your signage can serve as an extension of your brand identity and help customers recognize your business even from afar. With customizable colors, illumination, and different layouts, you can choose a sign that represents your business’s visual appeal and attracts attention from potential customers.

  1. Safety

Another reason why lighting matters in business signage is safety. Backlit signs can improve safety for both pedestrians and drivers. A well-lit outdoor sign can help people spot your business from a distance, which is especially vital in areas where there are many other establishments. Additionally, illumination can help people feel safer and more secure when walking or driving in dark areas.

  1. Cost-Effective

Illuminated business signs are a cost-effective way to attract potential customers. Although backlit signs may cost more initially than traditional signs, LED lights used in modern signage are energy-efficient and long-lasting. You will save on energy bills and maintenance costs and still get the benefit of increased visibility for your business.

  1. Modern Appeal

Lastly, illuminated signs are attractive and have a modern appeal. With technological advancements in lighting, businesses can now create signs with various lighting effects, colors, and designs that can help catch the attention of potential customers. Good lighting can help your sign stand out from the crowd and grab people’s attention, even from a distance. A backlit sign, for example, can be seen from further away and draws the eye toward your storefront. It’s like having a shining beacon guiding potential customers to your door.

Talk to a Sign Installation Technician

As a business owner, investing in a backlit sign can pay off tremendously in the long run. It boosts visibility, reinforces your brand identity, increases safety, is cost-effective, and adds a modern appeal to your business. Your business signage is a crucial tool in making a lasting impression on potential customers, and the right lighting can enhance that impression. So, take the time to carefully choose the perfect backlit sign design for your business, and watch as it attracts more customers and makes your establishment more visible at night. Call our technicians at All-Right Sign to discuss what kind of sign would be best for you.



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We bring brands to life through signage solutions, innovative brand elements and project
management support services.

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We ensure your brand values are represented from design to installation.

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We provide ongoing maintenance and repair services.

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3628 Union Ave.
Steger, IL 60475